A crucial aspect of delivering sustainable products and services is sustainable packaging. In designing sustainable packaging for a product, companies need to answer a few questions, including: will it attract consumers to the product; how much will it cost; and will it provide needed protection for my product? Sustainable packaging is not always attractive, economical or sturdy; whereby unsustainable packaging may be cheap, convenient and strong, it is resource-intensive and wasteful. Why implement sustainable packaging? While sustainable packaging may be more expensive than conventional packaging, there are several benefits to it.